Celtic Heart Website
This was one of the most feature rich sites we've had the opportunity to work on. Harmonic Internet Development created a content-managed website (CMS) based on design and strategy provided by Icon Communications. Harmonic Internet Development also implemented several engaging features that focused on easy content management for the client. Extra time was spent to ensure the sie was SEO optimized. We also created advanced Google Analytics profiles, described below.
Rich multimedia throughout the site provides an engaging interactive experience for the visitor. Multimedia features throughout the site, such as image galleries, video, music and slideshows, give a warm sense of what the partners of Celtic Heart have to offer. All images uploaded and used throughout the site are auto-sized and cropped by the software, elminating the need for unncessary graphic production time to make the images upload-ready.
The primary purpose of the Celtic Heart website is to promote its partners and Celtic culture. Each partner profile includes a biography, website link, and gallery of photos and videos.
Calendar of Events
The Calendar of Events is a key feature of the site -- it helps visitors plan which of hundreds of events across Cape Breton Island to attend. Visitors to the site can view events by month or even by partner. They also can download and print the current month's event listing to take with them on their journey.
Packages / Special Offers
This section provides visitors a central section to view packages and special offers available through any of the site's partners.
The site employs several "standard" site features such as blogs, news, static content pages, and a site map. In additional, direct links to Celtic Heart social media profiles, and the "ShareThis" functionality provide the ability to link the site with numerous social media platforms.
Search Engine Optimization
Several SEO modules were installed and custom-configured for Celtic Heart, providing a solid foundation for which to implement custom page titles, content and other SEO-related activities. In addition, an automated XML sitemap was created and configured to auto-submit to the major search engines, ensuring search engine data is accurate and up-to-date.
Google Analytics was deployed with this site, which is standard with all our sites. We also developed several advanced Google Analytics profiles, with a focus on segregating traffic by region, which allows Celtic Heart to better analyze where visitors to the site are coming from and how they're using the site while there. In addition, filters were added to all data to exclude client traffic to the site (which often results in inflated numbers) and to ensure addresses entered with a different case (e.g. /blog vs. /BLOG) are treated as the same URL (not a default with Google Analytics).